It all began in an art museum.

It all began in a small studio nestled in the heart of New York

Asici Paris was born from a lifelong fascination with art, culture, and beauty. The story begins long before the brand’s official creation in 2019, during years of traveling the world and wandering through the great museums of Europe. Hours spent before Renaissance and classical masterpieces sparked a dream — to carry the aura of timeless art beyond the walls of museums, to live with it, and to let it breathe again in new forms.

That dream evolved into Turkey’s first luxury streetwear house, where fashion and fine art merge into a single language. Founded by Kaan Aşıcı, the brand carries both a personal and cultural heritage: the name Asici comes directly from his family surname, representing a vision that weaves together Turkish roots, Parisian refinement, and global influences.

Asici Paris was never just about clothing, it was about capturing the feeling of standing in front of a masterpiece and carrying that energy into everyday life. Every stitch, every fabric, and every limited edition we release is a reminder that true luxury is not measured by mass, but by meaning. We are here to protect rarity in a world of excess, to celebrate art in a culture of trends, and to create garments that live far beyond seasons. Born in Istanbul, refined in Paris, and crafted in Europe’s finest ateliers, Asici Paris exists as a bridge between heritage and future, streetwear and fine art, the physical and the digital. What we create is not just worn — it is experienced, collected, and remembered.

Asici Paris was never just about clothing, it was about capturing the feeling of standing in front of a masterpiece and carrying that energy into everyday life. Every stitch, every fabric, and every limited edition we release is a reminder that true luxury is not measured by mass, but by meaning. We are here to protect rarity in a world of excess, to celebrate art in a culture of trends, and to create garments that live far beyond seasons. Born in Istanbul, refined in Paris, and crafted in Europe’s finest ateliers, Asici Paris exists as a bridge between heritage and future, streetwear and fine art, the physical and the digital. What we create is not just worn — it is experienced, collected, and remembered.